Game Producer — Game Development’s Most Challenging Job

Image for post
Image for post

The Modern Game Development Producer is in the difficult position of communicating progress up to studio leadership and direction down to the development team. Add to this the fact that a Producer not only has to keep an eye on both game quality and the timeliness of releases; they’re also typically juggling distributed teams, publishing, marketing, social media… the list goes on. They need a direct, real-time collaboration tool that everyone in the studio, regardless of role, will enjoy using. Favro’s backlogs, custom boards, and visual reports allow them to keep track of all these things in a single place, with the added benefit of extreme flexibility and even a bit of fun.

Prioritize, Re-prioritize and Prioritize Again

To begin with, Producers need to ensure that the most important features are being developed and released first, continuously maximizing value to the player. During any game development project, things change. These changes in design and direction need to be constantly reflected via backlog prioritization. Favro’s drag and drop backlog prioritization, coupled with the ability to add team defined priority tags ensures that the most important features and content will be worked on in the next iteration.

Image for post
Image for post

Same Feature or Asset — Multiple Teams

One of the most compelling aspects of Favro is the ability to have any Backlog item’s card live on multiple Team boards at the same time. What does this mean from a Producer perspective? A Backlog driven feature can live and flow separately on both a Feature Scrum Team board and an Art Asset Kanban Team board. The card could also live on an overall project Release board. The Producer only has to look at the Feature card in the Backlog to see its “Relations”. In this example, these Relations indicated exactly where a feature sits from a Feature development, Art Asset creation, and Release standpoint.

Warning! Producers Only!

Producers also have to handle many things related to the game, but external to actual development: PR, Marketing, Developer Blogs, Platform Submissions, etc. In Favro, this can be handled with a Producer specific “Collection”. One powerful aspect of the Collection being an exclusive Producer Kanban, possibly being used by multiple Producers at the same time, handling multiple games. The Producers could also have their own Backlogs of essential work items that need not concern the rest of the team. Also, the Producer Collection could contain the actual Feature Backlogs from their games, shared directly from the Project Team Collections.

Image for post
Image for post

Communicate to Studio Leadership and Publishing

The team is firing on all cylinders, working on the highest priority features and delivering to the Release Plan. PR, Marketing, and Submissions are all on track. Now it’s time to communicate all that good news to Studio Leadership and Publishing.

Favro’s built in Calendar and Reporting Apps are your answer. The Calendar App can be used to quickly communicate Release deliverables in a very clear traditional calendar view. The Reporting App allows the Producer to slice and dice the project data at will and display the results in visually impressive charts and graphs. Since Favro works in real-time across Web, iOS, and Android, this information can be viewed by anyone on the team, anytime, anywhere.

Image for post
Image for post

Making the Producer’s Job Easier

The Producer’s role is vital to the studio, the team and to the success of any game title. Nobody said it was going to be easy, but Favro’s mix of power, flexibility and accessibility can be a welcome relief. It also might just add some more fun in the process.

Written by

Broad Cove Insights ⭐️ Favro Agile Partner ⭐️ Making the world happier and more productive with agile techniques and tools https://broadcoveinsights.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store